Beyonce, Kim Kardashian & Kylie Jenner’s Official Websites Got Sued. A non ADA Compliant website could lead to major lawsuits.
Your’s Could Be Next !
If you’re doing any type of business online and you are required to have a website then you need to pay very close attention to the next few lines of this post.
Unless you have your website set up a certain way you are most likely going to be targeted for a major lawsuit.
That could wind up costing you thousand of dollars possible even tens of thousand.
See, right now there are some very greedy lawyers and underhanded individuals who are taking business owners to the cleaners with a bunch of frivolous lawsuits aimed to get those same lawyers a quick payday.
Just take a look at these statistics when it comes to ADA compliance:
- $6,000,000 was the Settlement Cost of a Recent Case
- $50,000+ is the Average Legal Cost to Small Businesses
- 181% was the Increase in ADA Title III Lawsuits filed in 2018
- The Department of Justice has backed ADA website Lawsuits
- Lawsuits are mounting and are expected to increase…
In order to understand the gravity of being ADA compliant, you need to know what exactly is ADA compliance and what could be the potential repercussions.
What does ADA compliance mean ?
The Americans with Disabilities Act of 1990 or ADA is a civil rights law that prohibits discrimination based on disability.
Most people are familiar with the physical accommodations businesses make, such as automatic door openers and wheelchair ramps.
But the ADA applies to the virtual world as well.
Under the law, websites should be just as accessible as ATMs (ever notice the Braille there?), elevators, terminals and other user interfaces.
Not only should your site be accessible to all on a laptop or desktop but also on tablets and mobile phones.
Failing ADA compliance creates poor and awkward experiences for people with physical disabilities.
Simply put, ADA compliance is assuring your website falls within a set of prescribed accessibility standards.
Why do you need ADA Compliant Websites ?
If you’re not sure if your website is ADA compliant and you’re wondering if it’s worth looking into, these advantages of doing so may convince you.
1) ADA Compliance Increases Your Target Audience
If your website is not already ADA compliant, you are automatically missing out on millions of potential customers who cannot access your site due to their disabilities.
In fact, there are nearly 50 million people with disabilities in the U.S., which means about 19 percent of this country has a disability.
For instance, if you have a video that displays the benefits of your product, but it doesn’t have captions, then people who are deaf or hard of hearing will not get to find out how great your product is.
The same goes for when you have images with no alternate text. The point of the alternate text is to allow screen reading tools to describe the image to someone who is blind, so if you don’t have that text, some of your audience will miss out.
Similarly, it’s important to ensure your website is fully accessible without a mouse so that people with physical limitations can use it.
2) ADA Compliance Improves Your SEO Efforts
Now more than ever, search engines are evolving to crawl pages with more human intention. A key element of WCAG is accessibility to screen readers, and these readers crawl your website pages similarly to search engines.
If your website meets the Web Content Accessibility Guidelines, it will likely appeal to users, search engines, and screen readers alike, ultimately improving your SEO endeavors.
For this reason, meta tagging, alternative image text, and video transcripts should be seriously considered.
3) ADA Compliant websites May Help Your Reputation
The fact that an ADA compliant website can increase your target audience by millions is just one reason to make your site more accessible.
Another benefit is that not only will you get more customers, but those customers will also know how valuable they are to your business.
After all, they might have gone to a few other websites that were not ADA compliant, disappointed each time that they couldn’t access the content, until they got to your website.
5) You Can Avoid Penalties with ADA compliant Websites
Currently, there is a safe harbor clause that allows your existing content to remain as it is, unless altered after January 18, 2018.
However, the guidelines do pertain to any page that has been updated after that date.
So if you want to avoid the legal costs of being found non-compliant with the ADA, it’s best to make the necessary changes to your website now.
If you’re unsure where to get started, the ADA’s website has some tips.
You can also use ADA COMPLY that can convert your websites to ADA Compliant in just few clicks.
What is “ADA Comply”
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