40 Best Resources to Learn about Copywriting

Its a roundup post on 40 Books, Blogs/Websites and Resources to learn about Copywriting.

What is Copywriting ?

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

In this post i have collated a list of more than 40 Blogs, Websites, Books and Resources you can refer and learn about copywriting. I personally found them very interesting and educative. I am sure you too will find them useful. So without any delay, lets proceed !

#1 Copyblogger

Brian Clarke is one of the master when it comes to Copywriting. His website Copyblogger is a treasure trove for people who want to learn about copywriting.

Copyblogger_website to learn about copywriting

What I like about Copy Blogger :

The best part of this website is that, you will learn not only about copywriting, but you will also find many posts on content marketing, personal branding and traffic generation.

Brian Clarke who founded copyblogger and has been building business with online content marketing since 1998. The website have been teaching people to create killer online content. So if you are looking for resources on content marketing , you are at the right place.

My Favorite posts :

  1. Changes You Can Make in 10 Minutes for Exceptionally Effective Copy
  2. 13 Timeless Lessons from the Father of Advertising
  3. The 7 Keys to List Posts that Are Worth Writing (and Reading)

#2 Kopywriting Kourse

I bet, you cannot find a better resource than this on copywriting. Neville Medhora, founder of this blog is an absolute genius when it comes to simplify things and explaining them to his readers. He runs a copywriting agency and training via this website. Each article in his blog is a gem.

kopykourse_copywriting website

What I like about Kopywriting Kourse :

Humor, storytelling through funny images and illustrations. You need to check out his blog for sure. You will thank me later. The resources section on the blog is just mind blowing. You will find everything from copywriting guides to email writing guides. He has many tools available as well like business idea calculator, product name generator and title generator to name a few.

He also run few courses on copywriting as well.

My Favorite posts :

  1. The AIDA Model in Marketing
  2. Copywriting Headlines That Sell
  3. How To Write A Hook

#3 Copy Chief

Kevin Rogers, a stand-up comedian turned direct response sales consultant. Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.

Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief.

copychief_website to learn about copywriting

What I like about Copy Chief :

Kevin writes great copy and he’s got an infectious humor. He’s a master at creating online video sales letters that convert.

My Favorite posts :

  1. How to create deep, instant connection with your audience
  2. How To Write Badass Bullets Your Readers Simply Can’t Resist
  3. Beating Copy Blindness: Weaving story into every part of the sales letter

#4 Make A Living Writing

Carol Tice is an award wining freelance writer based out of Seattle, USA. Her hall of fame includes SPJ (Society of Professional Journalism) awards from Alaska Airlines Magazine, Seattle Magazine and ‘Best’ in Business’ award from Puget Sound Business Journal.

In her blog ‘Make a Living Writing’, she help writers to earn more from their work. She also educate them how they can avoid falling for any ripoffs and scams.

Make A Living Writing_copywriting website

What I like about this blog:

When it comes to helping writers, she is way ahead. She loves to give free stuff to the subscribers like a free full day mentoring session. Her approach is very much practical and most of her posts are based from personal experience.

My Favorite posts :

  1. Writing Copy That Sizzles: 6 Ways to Serve Clients Tasty Content
  2. Copywriting Skills: The 4 Principles That Will Accelerate Your Income
  3. Can You Write a Sales Page Without Sounding Sleazy?

#5 CopyHackers

Joanna Wiebe is smart Copywriter and in the profession since 2004. She has worked with Intuit, Conversion Rate Experts and Other Agencies. Her favorite copywriters includes Gene Schwartz and John Caples.

Copy-Hackers_copywriting website

What I like about CopyHackers :

Their newsletter content re-inspires me to alter my mindset and take action on those things that I know I could be doing better in terms of copywriting.

CopyHackers is just not about copywriting but they also post many guides and resources on Freelancing and Growth Hacking. If you are a copywriter or aspiring to be one, subscribing to their newsletter is a must for you.

My Favorite posts :

  1. Forget the Images: Long Facebook Ad Copy Works
  2. These are the 16 painful lessons I learned writing 10,211 headlines in 100 days
  3. 5 strategies that will change the way you write copy

#6 CopyRanger

Rick Duris has a gift of writing strong, impelling and provocative copy. The same is reflected in his blog as well. You can find a variety of topics from Copywrting to Marketing and Blogging to Content Marketing.

CopyRangers_copywriting website

What I like about CopyRanger :

I like the way they aggregate all the great resources from the internet on Coppywriting and Content Marketing and present them in the blog. They have categorized the articles into various segment for better navigation and referencebility.

My Favorite posts :

  1. S.P.E.E.D. Writing: 5 Tips to Double Your Writing Productivity
  2. Is Your Writing Readable? 3 Concepts to Master for Copy That Converts
  3. Common Writing Mistakes that Distract from Your Message

#7 Copywriter’s Crucible

Matt Ambrose, founder of Copywriter’s Crucible after leaving his corporate job he have spent 14 years writing copy and developing the marketing strategies for 100+ companies. Over the last few years he have since morphed into writing direct response copy for B2C markets, primarily in health, writing for clients who track every click, open, and sale.

Copywriter’s Crucible_copywriting website
A Melting Pot of Direct Response Copywriting and Smart Marketing Strategy

What I like about Copywriter’s Crucible :

You will find stuff related to Direct Response Marketing (an Art vanishing in the modern era of Internet). The best part of this website are the Case study they share. They breakdown every aspect of copywrting strategies they have implemented.

My Favorite posts :

  1. Shortcut to Writing Winning Sales Letters
  2. 7 Mindset Hacks for Copywriting Success
  3. My Advice to a Copywriter Starting from Zero

#8 ProBlogger

Darren Rowse is a full time Blogger making a living from this new and dynamic medium from blogs like Digital Photography School . He started ProBlogger as a hobby.

Since it has grown in popularity and have begun to generate income Blogging has grown from a hobby, to a part time job through to a fully fledged business in recent times. It has many wonderful resources to learn about copywriting.

ProBlogger_copywriting website
Blog that helps bloggers to add income streams to their blogs

What I like about ProBlogger :

This site is dedicated to helping other bloggers learn the skills of blogging, share their own experiences and promote the blogging medium. Its just not about blogging only but has some amazing stuff on copywriting as well.

My Favorite posts :

  1. Better Copywriting in Four Minutes For Better Sales
  2. 9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love
  3. Creating A Search Engine Copywriting Plan

#9 QuickSprout

Quick Sprout was originally started in early 2008 by Neil Patel, the world’s leading online marketer. Over the years, Neil built Quick Sprout into one of the top sites for online marketing .

Today, Quick Sprout has expanded well beyond just digital marketing, and is operated by a small group of online entrepreneurs, led by, Lars Lofgren (CEO).

QuickSprout_copywriting website

What I like about Quick Sprout :

They have some of the amazing content to learn about copywriting. Specially the “14 copywriting guides to help you become a master of persuasion”. Its a master guide and have got links to other post relating to copywriting.

My Favorite posts :

  1. The Complete Guide to Copywriting
  2. Headline Writing 101: How to Write Attention Grabbing Headlines That Convert
  3. 38 Tweaks that Will Turn You Into a Copywriting Master

#10 Copywriter’s Roundtable

John Forde runs a simple but super effective blog on copywriting. If you visit the site, do not forget to see the “Meet Me” page. The headline will make you laugh for sure. This is guy knows his trade and is extremely good with his story telling skills.

What I like about Copywriter’s Roundtable :

John Forde has a great sense of humor and so it reflects in his writing too. He will entertain you and educate you simultaneously.

My Favorite posts :

  1. Writing Ads That Let You Sleep at Night
  2. The Chemistry of Persuasion
  3. The Dark Side of Testimonial-Driven Sales Copy

#11 Buffer

Managed by a group of entrepreneurs, Buffer is a Social Media Distribution platform for your content (especially blogs).

So why we are discussing it from a copywriting context ?

Because of its Resources page. Just go to their Resources page and search the tag “Online Business” you will find some content on Copywriting.

The blog is a balance assortment on Social Media Marketing, Content Marketing, Case Studies and Copywriting related posts.

buffer_website to learn about copywriting

My Favorite posts :

  1. A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions
  2. There’s No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article
  3. 189 Powerful Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

#12 Crazy Egg

Founded by Neil Patel, an online Marketer and Influencer. Crazy Egg is a SaaS product that tracks behavior of users on your website and represent them in the form of heat maps, pretty interesting stuff !

Crazy Egg’s blog section hosts some great content to learn about copywriting.

crazy egg_copywriting website

What I like about Crazy Egg :

No bs , strictly to the point content that just solves the purpose. Very professional writing. In length and detailed articles covering all the aspects of the topic.

My Favorite posts :

  1. The Five Sales Letters Every Marketer Should Know, Hands Down
  2. The Biggest Lie in Copywriting
  3. The Cosmo Kramer Guide To Writing Attention-Grabbing Copy

#13 Unbounce

Founded by Rick Perrault, Unbounce is basically a Landing Page Platform. If you are a copywriter, you need to check their Blog. They have got a huge repository of contents on Lead Generation, Landing Page Optimization etc.

This blog will be helpful for people creating Landing Pages for their products or for their clients.

Unbounce_Copywriting Website

My Favorite posts :

  1. Everything You’ve Been Told About Copywriting is Complete Nonsense
  2. 8 Simple But Powerful Landing Page Copywriting Tips
  3. 10 Landing Pages Critiqued for Copywriting Excellence. You Pick the Winner.

#14 Marketing Words

Karon Thackston is the owner of Marketing Words Copywriting Agency . Founded in 1999 and works with companies large and small to increase conversions and search engine rankings.

Her agency provides a host services like copywriting, consulting, content marketing and sells in house made courses and eBooks online.

Marketing Words_copywriting website to learn about copywriting

What I like about Marketing Words :

I like almost like all the content on the blog referring to copywriting. Most of their posts has activities for the readers too. For example i was going trough one of their posts and it asked me to write down Audience Demographics, their Primary concerns etc.

My Favorite posts :

  1. Copywriting Secrets: Learn Pro Shortcuts To Get Done Faster With Better Results
  2. 3 Savvy Web Page Copywriting Tips Taught From Old-School Direct Mail
  3. 3 Tiny Words That Add Mystique to Your Social Posts, Blog Post Titles, Headlines & More

#15 Swiped.co

Swiped.co is wonderful inspiration by copywriter Mike Schauer. Its not a blog but online swipe file. I have hardly seen any copywriter who is not aware of this website. I would recommend you to bookmark this website to your web browser. You gonna need it very frequently, you bet !

Swiped_co_Copywriting Website
Inspiration for The Marketing-Minded

What I like about Swiped.co :

It has a collection of some old classic from Advertising and Copywriting legends like David Ogilvy, John Caples, Gary Halbert and Eugene Schwartz to name a few. I have literalyl taken printouts of many ads and kept in my swipe file. Below is a sample swipe of ad by the John Caples :

Swipe Sample - John Caples
Ad by Copywriting Legend – John Caples

#16 The Gary Halbert Letter

Last but can never be the least, yes i am taking about legendary Gary Halbert. King of Copywriting and popular for Boron Letters.

For copywriters Gary Halbert’s Boron Letters is a masterpiece example. In fact the website is full with examples from Gary Halberts emails to his subscribers.

You can get the Boron letters downloaded free from Internet, but i would personally recommend to get the physical book for your reference, Its a investment that you will never regret.

Boron Letters_to learn about copywriting
But it from Amazon

Here is the list of some great Books that will help you to learn about copywriting. Our list on Copywriting Resources is not complete without mentioning them.

#17 The Copywriter’s Handbook

Author : Robert W. Bly

This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.

This is a book is for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers.

The Copywriter handbook to learn about copywriting
But it from Amazon

#18 The Ultimate Sales Letter

Author : Dan S. Kennedy

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books series and six other business books.

Dan Kennedy is probably the greatest marketer period and one of the best copywriters. I’ve listened to many of his courses, but this is the first time I’ve read one of his books cover to cover and he definitely didn’t disappoint. I almost thought that because he has such high priced programs, there’s no way he would give value in a $10-$20 book, but it’s worth a 100x what i paid for it. Anyone that has a business or sells anything needs to read this book.

The Ultimate Sales letter_Copywriting Book to learn about copywriting
But it from Amazon

#19 Advertising Secrets of the Written Word

Author : Joseph Sugarman

Joseph Sugarman has been highly recognized for his effective advertising copy and the innovations he’s brought to the direct marketing field.

The book is chock full of REAL examples. I highly recommend this work to writers of all types. If you’re in advertising, or wanted to learn about copywriting even if just for your own small business, you’d be foolish to pass on this one.

I’d say my favorite thing about Joseph Sugarman’s writing is his really humble personality that comes through. He shares his experiences. He just tell you (so you can learn) where he went wrong in the past—where his ideas and campaigns made him “lose his shirt.” He confesses he lost more often than he won but when he wrote a winner he sometimes won big. Along the way he learned harsh truths about business.

Advertising Secrets of the Written Word_copywriting book
But it from Amazon

#20 Ogilvy on Advertising

Author : David Ogilvy

David Ogilvy was a Advertising genius and business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather. In his book he reveals how to get a job in advertising, the secrets behind advertising that works, how to write successful copy—and get people to read it and Eighteen miracles of research.

The fascinating thing for me, as I read OGILVY ON ADVERTISING, was not Ogilvy’s brilliance, but rather his common sense approach to advertising. Since people buy magazines for the articles, not for the ads, it only makes sense to make your ads LOOK like an article. And if you’re offering a savings, it only makes sense to instruct the reader on how to determine how much they will save with your product.

The book is also laden with time-tested ads that work, and some that clearly don’t. This is like a 200 page swipe file of some of the greatest ads ever. If marketing or copywriting is calling your name, read this book.

Ogilvy on Advertising_copywriting book
But it from Amazon

#21 A Whack on the Side of the Head

Author : Roger von Oech

Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.

This book is old but wow. It’s a great way to look at things differently. It will help you think outside the box for sure. Also, it’s full of good facts about how people think and how to find answers in places you never thought of before.

You have to be creative when while writing good copy and this book could be an amazing resource to learn about copywriting.

A Whack on the Side of the Head_copywriting book to learn about copywriting
But it from Amazon

I found a lot of value at the end of the book when covering the second whack. Understanding where you are taking your ideas is key and knowing when you need to be in explorer, artist, judge, or warrior mode is a great way to think about it.

#22 Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Author : Ann Handley

Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author who inspires and empowers you to create marketing that your customers will love, igniting real results for your business.

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. Everybody Writes is your go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is a writer.

I recommend it as must have book if you want to learn about copywriting.

Everybody Writes_copywriting book
But it from Amazon

The book offers well-articulated rules for the next time I have to explain my edits to others. Some grammar rules I know by intuition rather than by rote. The author offers pithy explanations of those. She’s also gathered data on the ideal length for website text lines and paragraphs. You may find this helpful when justifying your ruthless edits.

#23 The Adweek Copywriting Handbook

Author : Joseph Sugarman

If you have noticed, it is Sugarman’s second book in my list. I cant resist mentioning this masterpiece here.

This book is written from the point of view that all ads will be full-page print ads in magazines, newspapers, and mail order catalogs. This book is brilliantly laid out in a step-by-step, easy to follow format with wide margins for lots of notes. Sugarman takes you through the process of actually writing copy from beginning to end. The emphasis here is on print advertising, but the relation and application to any other form of copywriting is easily discernible. The brief final section of the book even covers writing for other types of media.

This book pulls largely from the training seminar Sugarman taught for many years. Only you get the $2,000 seminar for the price of a book. What a deal to learn about copywriting.

The Adweek Copywriting Handbook_Copywriting book
But it from Amazon

#24 How To Make Maximum Money In Minimum Time

Author : Gary Halbert

I wont talk much about the Gary Halbert here, because you already know about him. This is second book in my list. The first one was the legendary Boron Letters . This book is a brilliant observation of coywriting.

How To Make Maximum Money In Minimum Time to learn about copywriting
But it from Amazon

While every single strategy, technique and concept revealed in this easy-to-follow little book is more profitable than ever… this cult classic was written back in 1990 so please keep in mind how the tech has changed but the psychology of selling hasn’t.

#25 Cashvertising

Author : Drew Eric Whitman

Drew Eric Whitman (a.k.a. “Dr. Direct”) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years.

Cashvertising_copywriting book
But it from Amazon

From the word of Richard Bayan, (author of Words Tha-t Sell). – “Wow! Simply the most powerful advertising toolkit I’ve ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he’s clearly done his homework. I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error.”

If you’re having trouble making conversation from your leads, it’s most likely you’re getting their attention in the wrong way. Read Cashvertising and turn a large portion of your potential leads into buyers!

#26 7 Figure Marketing Copy

Author : Sean Vosler

Sean Vosler is Web Designer, Graphic Designer and WordPress Consultant turned Copywriter. He is the owner and founder of Increase Academy where he teaches Web copywriting and Internet Marketing Tips and techniques.

In his book 7 Figure Marketing Copy, he had provided the following things that will help you to learn about copywriting :

1. 10+ easy to follow copy methods that you can use right away to boost conversions.
2. Writer’s block killers, includes 3 simple exercises to push you through.
3. Dozens of templates and copy case studies for you to reference while you’re writing.

7 figure marketing copy_copywriting book to learn about copywriting

Sean had organized his book into the following section :

  1. ATTENTION – In the first 4 methods I’ll break down several insane ways to brainstorm attention grabbing content that pulls your reader into your orbit.
  2. FOCUS – One “arm-twisting” strategy to push your readers past / current / future anxieties to the side so they can focus on what you have to say.
  3. SOCIAL STRATEGY – A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
  4. CASE STUDY STRAT – Simple way to generate case studies to prove your point both logically and emotionally.
  5. THE KENDRICK LAMAR COPY RHYTHM – A 4 step process to transform your everyday boring copy to prophetically profound muses. 
  6. BANNER BLINDNESS BUSTER – Key words you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
  7. HUNDREDS OF EXAMPLES – He have combed through the best of the best examples of what’s working now so you have clear cut examples to pull from.
  8. HIGH CONVERTING SALES PAGE OUTLINE – Simple to follow template built on the back of 100s of split tests, it’s his highest converting page!

EARLY BIRD BONUS
 Unlock 200+ example headlines for 5 different niches… These are amazing resources for the agency owners out there.

I have also complied a list of Medium Publications and Reddit Communities (sub reddits) that will help you to learn about copywriting.

#27 Traffic and Copy

With more the 20k followers, editor Charlie Price is doing a amazing with his medium publication.

He teaches you how to get traffic for free and write copy which converts. They are also accepting new writers for the publication. If you are already a copywriter and wishes write for them, please visit them on medium to get the contact info.

#28 Rightly Written HQ

They have some amazing content on Copywriting and Content Marketing. Personally, my favorite post is “The Power of List Post”. For more content and posts you can visit their website – https://www.rightlywritten.com/blog/

On their website, they have posts on topics like Content Marketing, Content Strategy, Content Writing and Copywriting.

#29 Words for Life

Editor Luke Trayser is humorous and it reflects in most of the articles too. You need to follow this publication if you are serious to learn about copywriting. The articles are simple written and provides enormous value.

#30 Copy Writing Secrets

Editor Nicole Bianchi is a copywriter and marketing consultant for business owners, creatives, and online entrepreneurs. With 11.5k followers on Medium she runs one of the best publications on Copywriting.

Through this publication, she share powerful content marketing and copywriting strategies that will help you get your message out to the world and sell your products and services with integrity.

#31 Copywriting & Content Marketing

Laura Parker is the editor of this publication and provides creative inspiration and information for content marketers and copywriters.

#32 The Good Copy

Along with copywriting stuff, they review books and run copywrting courses on their publication.

#33 Copy e Writing

#34 Very Good Copy

Managed by Eddie Shleyner, the publication has small but effective posts on copywriting, content marketing, and psychology.

#35 A Copywriter’s Journal 

#36 r/copywriting

With 18.5k followers, this subreddit is among the most active community for coywriting topics on reddit. Its a place for great tips/tricks/advice all about copywriting. As a newbie copywriter, please follow them and feel free to post any questions you have on the topic.

#37 r/freelancewriters

This sub reddit has around 28.9k followers. It is for freelance writers of all kinds to discuss and share every facet of freelance writing.

#38 r/writing

With 863k followers, you will find all the discussion here around writing. Its very active community.

#39 r/WritingHub

#40 r/advertising

They consider themselves as ground Zero for ad creators, students, copywriters, affiliates, and anyone else who is finely honing their reverse banner blindness for professional reasons.

That is it guys… This is all i had to share with you. I hope you found value in the post and it will help you to learn about copywriting.

Please leave a comment and share the post to social if you like it.

About the author

Santosh

Hi, I'am Santosh, an aspiring blogger with an obsession for all things tech. This blog is dedicated to help online entrepreneurs to find the right tools for their online business.

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2 Comments

  • Always a pleasure to read excellent blogs, and this most definitely is one of the better I’ve stumbled upon this week..

  • I really enjoy reading interesting reviews, and this without a doubt is one of the better I’ve come across lately!

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